Jurnal

Analysis Of Service Quality, Price And Container Distribution On Competitive Advantage Through Consumer Excellence At PT. Evergreen Shipping Agency Indonesia Makassar Branch

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ABSTRACT
This research was conducted at PT. Evergreen Shipping Agency Indonesia Makassar branch as a container transportation and shipping company. The purpose of this study is to analyze the effect of service quality, price and distribution on competitive advantage through customer satisfaction. The population in this study are all consumers or exporters who use the services of PT Evergreen Shipping Agency Indonesia Makassar branch with saturated sampling or the entire population. The data collection instrument was in the form of a questionnaire distributed via google form, using quantitative analysis using the SmartPLS method. This study proposes ten (10) hypotheses, eight of which have a significant effect and three are not significant. The results of the study found (1) Service Quality has no significant effect on Consumer Satisfaction. (2) Price has a significant effect on Consumer Satisfaction, (3) Container Distribution has a significant effect on Consumer Satisfaction, (4) Consumer Satisfaction has no significant effect on Competitive Advantage, (5) Service Quality has no significant effect on Competitive Advantage, (6) Price has an effect significant effect on Competitive Advantage, (7) Container Distribution has a significant effect on Competitive Advantage, (8) Service Quality has no significant effect on Competitive Advantage through Consumer Satisfaction, (9) Price has a significant effect on Competitive Advantage through Consumer Satisfaction, (10) Container Distribution has an effect on significant impact on Competitive Advantage through Customer Satisfaction
Keywords: Container Distribution, Consumer Satisfaction, Competitive Advantage Price, Service Quality

Other Source:
http://ijair.id/index.php/ijair/article/view/616
https://doi.org/10.29099/ijair.v6i1.2.616
http://ijair.id/index.php/ijair/article/view/616/pdf_1

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Informasi Detail

Judul Seri

International Journal of Artificial Intelegence Research

No. Panggil

081.1 HAS a

Penerbit

Lampung : STMIK Dharma Wacana., 2022

Deskripsi Fisik

9 hlm.; A4

Bahasa

English

ISBN/ISSN

2579 7298

Klasifikasi

081.1

Tipe Isi

Text dan Gambar

Edisi/Cetakan

Vol. 6, No. 1.2, Desember 2022

Subjek

eJurnal

Lampiran File